We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“personal information”). The types of personal information we collect about you varies based on how you use the Sites and Services and your relationship with us but may include:

Identifiers such as name, mailing address, service address, email addresses, phone numbers, fax numbers, account login credentials;

Characteristics of protected classifications such as ethnicity, national origin, religion, marital status, gender;

Other demographic information  such as age, marital status, the number and ages of children, what language(s) you speak, the number of persons living at the property, household income;

Commercial information such as payment information, information related to the financing of properties that your own or that we service, whether you own or rent a property, estimated property value, the type(s) of service subscribed to, service dates and history, customer type, account balance and status, reward or loyalty points, survey responses;

Internet or other electronic network activity such as IP address, device specifications, browsing and search history, clicks, information about how you interact with our Sites and Services, and other data collected by cookies and similar technologies;

Geolocation data  such as non-precise geographic location indicators from mobile devices and websites;

Audio/visual information such as call recordings, chat transcripts, and pictures or images of your properties;

Professional/employment information such as occupation;

Audio, electronic, visual, thermal, olfactory, or similar information such as call or text recordings, chat transcripts, pictures or images of your properties;

Professional or employment information such as occupation;

Education information such as education level; and

Inferences drawn from other personal information or data that relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Personal information as described in Cal. Civ. Code § 1798.80(e) to the extent collected under another category of Personal Information above.

Some of the personal information listed above, including ethnicity, religion, and your account login credentials, is considered sensitive personal information under California law.

We may use personal information for business purposes, such as:

Account creation, fulfillment, servicing, and customer support: to create online accounts and profiles, provide goods or services, keep customers informed about the status of their services, respond to questions and address customers concerns, provide newsletters, announcements, service bulletins and other information, and operate loyalty, rewards, and retention programs;

Marketing, market research, and analytics: to send communications and offers for our or third parties’ products and services (including offers based on consumers’ interests, characteristics, and location), perform market and consumer research, and conduct analytics;

Collection: to collect on outstanding balances;

Surveys, promotional events, contests: to administer surveys, polls, sweepstakes, contests, and other promotional events and contests;

Website use and analytics: to provide you with access to and use of our Sites, analyze consumers’ use of our Sites, including the use of third-party web analytics services, which may utilize cookies to collect data;

Eligibility and pricing: to determine if consumers are eligible for certain products, services or offers and the pricing related to such offers;

Product research: to conduct research and analysis for maintaining, protecting, and developing services, increase and maintain the safety of our products and services, and prevent misuse;

Business operations: to evaluate, develop, and improve business operations, products, and services offered, and perform business administration and other normal business activities;

Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, and internal policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others;

Information security and fraud prevention: to operate information security and anti-fraud programs; and

Other purposes: as otherwise described to you at the point of collection, with your consent, or as otherwise required by applicable laws.

We use sensitive personal information of California residents only for purposes that do not trigger opt-out rights under the California Consumer Privacy Act.

We may disclose personal information, including Identifiers, Commercial Information, and Internet or other electronic network activity information, to third parties in situations that qualify as a “sale” or “sharing" (for cross-context behavioral advertising purposes). Categories of third parties to whom we my sell or share personal information include advertising, social media, and analytics companies, TruGreen franchisees, home service providers, home improvement companies, retailers, realty companies, home builders, marketing sponsorship partners, and other marketers.

You have the right to opt-out of our sale and/or sharing of your personal information. You can submit an opt-out request though our online Privacy Request Form or by calling us at 1 (833) 830-2305. To opt-out of third-party data collections from our Sites that qualify as sales or relate to targeted advertising, you may select cookie preferences using the cookie settings icon at the bottom of applicable Sites or by transmitting a Global Privacy Control (GPC) signal to our Sites. See our Privacy Policy for more details.

We may retain each category of personal information for as long as needed or permitted based on your relationship with us, our legal and regulatory obligations, and our need to retain information for normal business purposes, including marketing.